Getting found on TikTok’s For You Page (FYP) is every business’s dream, especially in the travel industry.

For our Airbnb client, we made that dream a reality by crafting targeted content that resonated with their ideal guests.

The Challenge: Standing Out on TikTok

Our client had a beautiful property, but they struggled to attract the right guests on TikTok.

The goal?

To get their property featured on the FYP and drive inquiries and bookings from people actively searching for unique stays.

The Strategy: Market Research + Keywords

To ensure the property reached the right audience, we dove deep into market research. Here’s what we did:

• Keyword Research: We identified terms and hashtags people were using to search for Airbnbs in that location.
• Understanding the Audience: We focused on the client’s target demographic, primarily millennials and Gen Z, and matched our content to their interests.
• Location-Specific Appeal: We highlighted what makes the property and its surroundings attractive to travelers.

Execution: Creating Engaging TikToks

We developed TikTok videos that didn’t just showcase the property but told stories travelers could imagine themselves in. By pairing these with trending sounds and location-specific hashtags, we increased the chances of appearing on the FYP.

The Results: More Inquiries, More Bookings

This approach led to:

• Increased Reach: The videos quickly gained traction on the FYP.
• More Inquiries: The client saw a rise in booking requests.
• Stronger Engagement: The videos sparked likes, comments, and shares from the target audience.

Takeaway: TikTok Can Drive Real Results

With the right market research and a targeted content strategy, TikTok can be a game-changer for businesses.

Interested in how TikTok can work for you?

Work with us!